Privacy Policy

Privacy Policy Introduction This Privacy Policy describes the ways we collect, use, store, protect, share, and manage personal information and non-personal data collected from visitors, browsers, customers, and users of our website. This policy applies to all interactions with our website, including browsing product pages, submitting contact form messages, creating customer accounts, placing orders, subscribing to email updates, participating in promotions, and communicating with our customer support team through our Contact page. When we use terms “we”, “us”, and “our”, these refer to the website operator. “You” and “your” refer to the website visitor, account holder, or customer. By accessing our website, browsing our product catalog, creating an account, submitting personal information, or completing a purchase, you agree to the practices described in this Privacy Policy. If you do not agree with the data practices outlined here, you must stop using our website immediately. We respect your privacy and take data security seriously. We only collect information that is necessary to operate our online store, fulfill orders, provide customer support, improve our website experience, and communicate updates about our products. We do not sell your personal information to third parties, data brokers, marketing companies, or unrelated businesses for commercial purposes. This Privacy Policy explains what data we collect, why we collect it, how we protect it, who we may share it with, your rights to access or delete your personal data, cookie usage, and how you can contact us with privacy-related questions.

Information We Collect We separate collected information into two categories: Personal Identifiable Information (PII) and Non-Personal Information. Personal Identifiable Information refers to data that can be used to identify a specific individual. Non-Personal Information is anonymized or aggregated data that cannot identify you personally.

Personal Identifiable Information:

Order and Account Information: When you create a customer account or place an order, we collect your full name, email address, physical shipping address, billing address, phone number (optional), and payment information. Payment card details are handled securely by our certified payment processor. We do not store your full credit card number, CVV code, or bank account details on our website servers. Our payment processor securely manages payment credentials to process transactions in compliance with PCI DSS security standards. We retain transaction records including order history, purchased items, order date, order value, and shipping tracking data. We use this information to process your purchase, arrange shipping, complete customs documentation, handle returns and refunds, and provide customer support for your order.
Contact Form Submissions: When you send us a message through our Contact page, we collect your name, email address, and the content of your message. We use this information to read, respond to, and resolve your questions, order issues, product inquiries, feedback, or return requests. Your message content is stored in our support ticket system until the case is fully resolved, then retained according to our data retention schedule.
Email Subscription Data: If you sign up to receive our email newsletter, we collect your email address. We use this to send periodic updates about new coffee releases, brewing tips, limited-time promotions, gift collection launches, and website announcements. Every marketing email we send includes a clear unsubscribe link. You may opt out of marketing emails at any time by clicking unsubscribe, and this will not affect your ability to place orders or receive transactional emails about your existing orders. Transactional emails (order confirmations, shipping tracking updates, refund notifications) are necessary for order fulfillment and will still be sent even if you unsubscribe from marketing newsletters.
Voluntary Survey and Feedback Information: Occasionally, we may invite customers to submit feedback, surveys, or product reviews. If you choose to participate, we collect whatever information you voluntarily provide in your response. This feedback helps us improve our products, website experience, customer service, and product selection. You are never required to complete surveys or reviews.

Non-Personal Information: As you browse our website, our servers automatically collect non-personal technical data. This includes your device type, operating system, web browser type, browser language, IP address, website pages you viewed, links you clicked, time spent on each page, date and time of your visit, referring website address, and general geographic region derived from your IP address. This information cannot identify you as an individual. We use this aggregated data to analyze website traffic patterns, identify technical bugs, optimize page load speeds, test website design changes, understand which products visitors explore most often, and improve overall website usability. This anonymized analytics data helps us make better decisions about product assortment, page layout, and customer experience improvements.

Cookies and Tracking Technologies Our website uses cookies, web beacons, pixel tags, and local storage technologies. Cookies are small text files stored on your device by your web browser when you visit websites. There are different types of cookies: necessary functional cookies, analytics cookies, and marketing cookies. Necessary cookies are required for basic website operation. These cookies remember your cart contents, keep you logged into your customer account, save your country selection at checkout, and enable secure checkout functionality. You cannot disable necessary cookies without breaking core website functions. Analytics cookies collect anonymized browsing data to help us understand visitor behavior, as described above. Marketing cookies help us serve relevant advertisements on external platforms, measure advertisement performance, and show personalized product recommendations. You can manage your cookie preferences through the cookie consent banner displayed on our homepage when you first visit the site. You can also adjust cookie settings inside your web browser to block or delete cookies. Please note that blocking marketing cookies will not stop all advertisements you see online; it only prevents tailored ads linked to our website activity.

How We Use Your Personal Information We use your personal information only for the purposes disclosed in this policy. Primary use cases include: Process and fulfill your orders, including payment processing, packaging, shipping, customs declaration, delivery tracking, returns, and refunds. Respond to messages sent through our Contact page, answer product questions, resolve order issues, provide coffee brewing guidance, and deliver customer support. Create, maintain, and manage your customer account, store your order history, saved addresses, and preferences for faster future checkout. Send transactional emails: order confirmations, shipping tracking alerts, refund notifications, return status updates, and important order-related announcements. Send marketing email newsletters, promotions, new product announcements, and coffee education content, if you opted in to receive these communications. Verify identity and prevent fraudulent orders, unauthorized transactions, and protect our website and customers from scams. Comply with legal obligations, such as responding to valid court orders, regulatory requests, tax record keeping, and applicable consumer protection laws. Improve our website, products, customer service, coffee selection, and brewing resources by analyzing customer feedback and order trends.

Information Sharing We do not sell your personal data to third parties. We share your personal information only with trusted service providers who need access to your data to perform services on our behalf. These service providers are contractually required to protect your privacy and are prohibited from using your personal data for their own independent marketing purposes. Our third-party service categories include: Payment processors: Securely handle payment authorization and transaction processing. Shipping and logistics partners: Use your shipping name and address to deliver your package, complete customs documentation, and provide tracking updates. Cloud hosting providers: Host our website, store account and order data securely on encrypted servers. Customer support platform providers: Store contact form messages and support ticket history to manage customer inquiries. Website analytics providers: Process anonymized non-personal browsing data for website performance analysis. Email service providers: Deliver transactional and marketing emails to your email address.

We may disclose your personal information if legally required. This includes responding to valid subpoenas, court orders, government regulatory requests, or to protect our legal rights, defend against legal claims, protect the safety of our staff, customers, or the public, and enforce our website Terms of Use and Terms of Purchase. In the event of a business merger, acquisition, or asset sale, customer data may be transferred as part of the business assets. We will notify you via website notice or email before any transfer of personal data occurs under these circumstances.

Data Security We implement industry-standard administrative, technical, and physical security safeguards to protect your personal information from unauthorized access, loss, theft, alteration, or disclosure. Our website uses TLS encryption for all page traffic, and all data transmission during checkout is encrypted. Our servers are protected by firewalls, access control permissions, and regular security updates. Our internal team members only have access to personal data on a need-to-know basis. Team members who handle customer data are trained on privacy and data security practices. Access to customer databases requires multi-factor authentication. While we take strong security measures, no online data storage or internet transmission method can be guaranteed to be 100% secure. We cannot eliminate all risk of data breaches. If a security incident occurs that compromises your personal information, we will notify affected individuals in accordance with applicable privacy laws.

Data Retention We retain your personal data only for as long as reasonably necessary to fulfill the purposes for which we collected it. Order records are retained for tax, accounting, and legal record-keeping purposes for the required statutory retention period after your order is completed. If you create a customer account, we keep your account information until you request account deletion. When you request deletion of your account, we will remove your personal profile data, but we may retain anonymized order records and mandatory accounting records as required by law. Contact support messages are retained until your support ticket is fully resolved, then archived for a set retention period. Marketing email subscriber data is kept until you unsubscribe. After unsubscribing, we add your email address to our suppression list to ensure we do not send future marketing emails. Non-personal analytics data may be stored indefinitely in aggregated anonymized form.

Your Privacy Rights Depending on your country of residence, you may have legal rights regarding your personal data. These rights may include: The right to request a copy of the personal data we hold about you. The right to request correction of inaccurate or incomplete personal information. The right to request deletion of your personal data. The right to request restriction of processing of your personal data. The right to data portability, to receive your personal data in a machine-readable format. The right to object to certain data processing activities, including marketing emails. To submit a privacy rights request, send us a message through our Contact page. We may require verification of your identity before fulfilling your request to protect your data from unauthorized access. We will respond to valid privacy requests within the legally required timeframe.

Children’s Privacy Our website is intended for adult users aged 18 years or older. We do not knowingly collect personal information from children under 18. If you believe we have collected personal data from a minor, please contact us immediately through our Contact page. We will delete that information promptly.

Policy Updates We may update this Privacy Policy occasionally to reflect changes in our data practices, legal requirements, or website functionality. Any revisions are posted on this Privacy Policy page. The updated policy takes effect once published. Your continued use of our website after policy updates means you accept the revised terms. If you have questions, concerns, or requests related to privacy, reach us via our Contact page.